Greener Direct Marketing
Best Practice Environmental Guidelines for Direct Marketing.
Why Green DM?
Environmental awareness and performance is now a cornerstone of responsible corporate practice. As well as making a positive contribution to the world around us, taking a greener approach makes good business sense. Reducing carbon emissions will reduce cost and make your business more sustainable.
Customers will increasingly look to see if your company is following good practice in Sustainable Marketing and not just what you say, but also in how you manage your business.
Clearstream Solutions has worked with the Irish Direct Marketing Association to draw up these guidelines. It is probably not practical for organisations to implement all of these at once. However, we recommend you look to implement these guidelines across your organisation’s marketing decision making process, from design through to the end customer, incorporating as many as possible in future production specifications to ensure best practice.
The attached guidelines have been drawn together from a number of best practice standards and policies including the DMA UK, PAS 2020 guidelines, Green DM UK, FEDMA other international standards, as well as our own extensive expertise in Direct Marketing.